| Tuesday July 23 | 10:00 a.m. | Registration Opens at Park Hotel |
| 12:00 p.m. | TECNA Foundation Board Meeting (Invitation only) | |
| 12:30 p.m. | TECNA Board of Directors' Meeting (Invitation only) | |
| 2:00 p.m. | Tech Council Start-up, Growth and Success – Building Tech Councils of the 21st Century | |
| From start-up, to growth to long-term success. Come hear the stories of three tech council executives followed by an interactive Q&A: Brian Moyer, CEO, Greater Nashville Technology Association Yvonne Pilon, President & CEO, WEtech Alliance Joe Russo, CEO, Palm Beach Tech Council | ||
| 5:00 p.m. | "Welcome to Wisconsin" Reception at the Pyle Center | |
| Join us for an evening of iconic Wisconsin fun on one of Madison's city lakes. Enjoy trolley tours of the UW campus, walking tours of the new Alumni Park and a traditional Wisconsin "supper club" dinner buffet. Conference registration will be available at the Pyle Center. The Badger Trolley will shuttle between the Park Hotel and the Pyle Center at 5:00 p.m. and 8:30 p.m. |
Agenda
*Subject to change| Wednesday July 24 | 7:00 a.m. | Registration Continues at Park Hotel |
| 8:00 a.m. | Breakfast and Networking | |
| 8:45 a.m. | Keynote Panel: Partnerships | |
| How to explore, build and sustain valuable partnerships Panelists: Eric Borgerding, President, Wisconsin Hospital Association Lorrie Heinemann, President and CEO, Madison Development Corp. Mark Hogan, Secretary and CEO, Wisconsin Economic Development Corp. Erik Iverson, Managing Director, Wisconsin Alumni Research Foundation Moderator: Tom Still, President, Wisconsin Technology Council | ||
| 9:30 a.m. | Board buses to Epic Systems | |
| Tour guides will provide insider glimpses of Wisconsin during the ride | ||
| 10:00 a.m. | Tour of Epic Systems | |
| 11:00 a.m. | Being the Talent Pipeline for your Members | |
| Case studies on successful apprenticeships, internships, mentoring and other successful talent pipeline programs. Panelists: Sasha Rayburn, Director of Program Operations, WTIA Apprenti Program John Shaw, Strategic Initiatives Manager, N. Virginia Tech Council Kelly Stevens, Executive Director, Colorado Technology Association Foundation | ||
| 11:00 a.m. | Maximizing ROI for your Events | |
| 10:00 a.m. | Hear Tech Council Strategies for Success. Panelists: Gilbert Valliere, Membership Services Advisor, Quebec Technology Association Danielle Pinto, Director of Events, Philadelphia Alliance for Capital & Technologies Katie Klein, Vice President, Executive Engagement & Global Events, Technology Assocation of Georgia | |
| 11:00 a.m. | Successful and Sustainable Revenue Strategies for Tech Councils | |
| Tech Council leaders will discuss the importance of developing new revenue models to meet today's challenges and fuel future growth. Panelists: Frannie Matthews, CEO, Colorado Technology Association Lynda Patterson, President & Owner, AMPED Association Management Brian Kennedy, Sr. VP of Operations & Strategic Programs , Pittsburgh Technology Council | ||
| 12:15 p.m. | Networking Lunch | |
| 1:15 p.m. | Telling Your Story Inside & Outside Your Region by Building Communications Relationships | |
| The media holds a key role to helping your association promote our industry, member companies, and the work of your tech community. In this panel, we'll discuss how to build relationships with the press and the tools that can help you tell and promote your story. Panelists: Molly Dill, Managing Editor, BizTimes Milwaukee Alex Curtis, VP, Public Affairs & Communications, Greater Nashville Tech Council Nick Williams, Reporter, Milwaukee Business Journal Moderator: Steve Lyons, President, SJL Government Affairs & Communications | ||
| 1:15 p.m. | Unconference Session - Community of Interest: Events | |
| Moderator: Danielle Pinto, Director of Events, Philadelphia Alliance for Capital and Technologies (PACT) | ||
| 1:15 p.m. | Public Policy Success Stories | |
| Best practices case studies of successful advocacy plans/campaigns led or supported by a tech council that also had tangible results for membership retention and development. Will also include lessons learned from the advocacy efforts. Panelists: Stefanie Holland, Vice President, Federal and Global Policy, CompTIA Doug Roberston, CEO, Venn Scott T. VanderSanden, President, AT&T Wisconsin Tom Still, President, Wisconsin Technology Council | ||
| 1:15 p.m. | Transforming membership engagement into revenue generation | |
| This session will explore the shift to virtual and hybrid virtual/in-person engagement with members. Guest David Hersh from Mobilize will share how other organizations are using a platform to deepen relationships, build community and provide associations with additional revenue streams through membership. Guest Speaker: David Hersh, CEO, Mobilize | ||
| 2:30 p.m. | Networking Break | |
| 2:45 p.m. | Leveraging Digital Transformation for your Tech Council | |
| The world of change is accelerating as never before. Led by new business processes pioneered in the tech sector, all companies are struggling to keep up with the speed and interconnectedness of our world. Insights into how digital transformation can be applied to membership-based nonprofits, based on recent learning from the Mass Technology Leadership Council, will be shared with CEOs and CXOs. Presenter: Jim Daniell, CEO/Owner, Revol LLC Participants: Tom Hopcroft, CEO, Mass Tech Leadership Council (MassTLC) Mackenzie LeBert, Director of Operations, MassTLC Kayla Regan, Marketing Communications Manager, MassTLC | ||
| 2:45 p.m. | Unconference Session - Community of Interest: Workforce | |
| Facilitators: John Shaw, Strategic Initiatives Manager, N. Virginia Tech CouncilKelly Stevens, Executive Director, Colorado Technology Association Foundation | ||
| 2:45 p.m. | Unconference Session - Community of Interest: Membership | |
| Come hear from your membership peers in a lightning round update on best practices in member retention, member prospecting and development, membership operations and managing the intersection of membership & sponsorship. Cara will facilitate a “open-mic” follow-up discussion. Presenters: Cara Snow, Chief Community Engagement Officer, Technology Association of Oregon (TAO) Kate Truman, Business Development Manager, Pittsburgh Technology Council Emily Young, Membership Development Manager, North Carolina Technology Association | ||
| 2:45 p.m. | Communications "Tool Time" | |
| We'll break into groups to discuss the communications tools we currently use and want to use. Each group will discuss ways each tool can be used, best practices and what each tool is missing. An end goal is to build a list of common communications tool needs. Facilitator: Alex Curtis, V.P, Public Affairs & Communications, Greater Nashville Tech Council | ||
| 4:00 p.m. | Board buses to Park Hotel | |
| Tour guides will provide insider glimpses of Wisconsin during the ride | ||
| 6:00 p.m. | Concerts on the Square Dinner and Reception | |
| We will gather on the deck of the Madison Children's Museum overlooking the Wisconsin Chamber Orchestra performing on the steps of the Wisconsin Capitol. A strolling dinner of local food specialties, local craft beers, house wines, custom cocktails will be available to guests as they roam the museum exhibits and rooftop and experience one of Wisconsin's most entertaining museums. |
| Thursday July 25 | 8:15 a.m. | Board buses to Epic Systems |
| Tour guides will provide insider glimpses of Wisconsin during the ride | ||
| 8:45 a.m. | Breakfast | |
| 9:30 a.m. | TECNA General Business Session | |
| 2019 Membership Survey Results-Ratify New Board Members-TECNA Awards Ceremony Presented by Wipfli | ||
| 10:45 a.m. | Beyond 2020: Drivers of Change Impacting Associations | |
| The world in which associations operate is changing fast, and tech councils need to understand the external forces that could make or break future success. ASAE's Reggie Henry will present key findings from comprehensive research that identified the drivers of change important to associations. Keynote Speaker: Reginald J. Henry, CAE (Reggie) - Chief Information and Engagement Officer, ASAE-The Center for Association Leadership | ||
| 10:45 a.m. | Making and Measuring Progress on Diversity and Inclusion in Your Tech Ecosystem | |
| Come hear what approaches are working and how to better engage your members on this important issue. Panelists: Amanda Reid, IO Psychologist, Cummins Global Recruiting Ben Juarez, Technology Training Manager, i.c. stars Milwaukee Amanda Daering, CEO, Newance | ||
| 12:15 p.m. | Board buses to Park Hotel | |
| Conclusion of Conference. We recommend checkout before the 8:00 a.m. bus ride or late checkout following conclusion of conference. Storage for bags will be available at Epic. |
Summer Conference 2019 Golf
Join us for a day of Golf following the 2019 Summer Conference in Madison, Wisconsin. Learn more here. Registration for golf will close July 11th.
Addresses:
Best Western Premier Park Hotel
22 S Carroll Street
Madison, WI 53703
Epic Systems
1979 Milky Way
Verona, WI 53593
Industrious Madison
25 W. Main Street, 5th Floor
Madison, Wisconsin, 53703
Madison Children’s Museum
100 N Hamilton St.
Madison,WI 53703
Pyle Center
702 Langdon Street
Madison, WI 53706